Inspo

What does Pura Vida Mean?

A phrase that you will hear and see everywhere in Costa Rica is “Pura Vida”. The term “Pura Vida” has been present in Costa Rica’s vocabulary for over 50 years. It’s English translation means “pure life” or “simple life", however its more then just a phrase- it is a way of life.
Where did this phrase originally come from? People believe that the term “Pura Vida” came around in 1956 after a Mexican movie entitled “Pura Vida!” was released. In the movie, the main character uses the phrase throughout the movie to stay optimistic, happy, and full of life, despite all the negative circumstances around him. Thanks to this movie, the phrase “Pura Vida” is the unofficial motto to one of the happiest countries on Earth.
Pura Vida is so much more then just a phrase, it is their culture and way of life. Costa Ricans (Ticos) use this term to say hello, goodbye, or even to let people know everything’s good! Costa Ricans don’t just let the term bring them a good life, it’s the way they use it in their everyday attitude to make them happy. “Pura Vida” means that people need to be grateful for the things they do have in life, instead of dwelling on the negative things that they don’t. The phrase shows that no matter how bad you may think you have it, life for someone else can be far more less fortunate then your own. Life is too short to be worried and upset, everyone needed to make the most of life! All in all, the locals strive to live a stress free, laid-back life and they believe that their motto “Pura Vida” perfectly exemplifies how the locals live. Costa Ricans feel that if more “foreigners” grasped this concept, the world would be a lot happier.
“Pura Vida” is the back bone to this company. We believe in a pure and happy life, and that our company and products can bring that to many people around the world. Our products can make a big impact in customers lives, whether its helping their favorite charity, or creating their own bracelet and being a voice behind our brand. Pura Vida can help you find your pure life. ¡Pura Vida!
Read our full story here!
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23 comments
Ben There
July 29, 2022 at 7:19am

This comment thread is a great example of how easy it is to derail from from Pura Vida, and get hung up on the inconsequential. Laura is new to this idea as we all were at one time. We should walk along her side and hold her hand and not put her in her place. I forgive your comment and all of the ugly ones coming back at you. We should all put it to rest and let the negative go by the wayside like a wave washing back to see after it rolls in. Let’s realign our focus on this beautiful day we are all lucky to have. It’s hard to let go of an old lifestyle and accept Pura Vida at first, so let’s all be an example for Laura and let it go, forgive, forget and Purify our Life. It is not a one time decision, it is a choice we make in every moment, every day, in every comment, in every thought. You all are better than this thread. I believe in you all. Have a blessed day. PURA VIDA!!!!!!!!!😘✌️🤙🤟

Bobby
June 30, 2022 at 2:34pm

Amy, why don’t you jump on the Laura bash train with everyone else? Haha.

Yes, you are correct in the respect that a product should be represented properly when being sold on a website. But did you ever stop to consider that English might not be the first language of the person who made said site? It’s not a big deal to talk to a non-English speaker on the street and parse through their different way of placing nouns, verbs, adverbs, etc. So why is it a big deal when someone does it on the internet? It’s the message that’s important. I loved Costa Rica and that everyone I met was saying “Pura Vida” to me, it was a great release from life… AKA a vacation. Try and be more vacationy.

Amy
June 7, 2022 at 3:06pm

Unpopular opinion: I agree with Laura.
Grammar and punctuation do not matter when you’re amongst friends and family, but when you’re writing an article on the meaning that is the very essence of a company you’re representing- it should appear as though you look like you know what you’re talking about.
I trust in their products because of appearance; not only through merchandise photos/reviews, but because of how they’re described also. Described as though someone passed 5th grade!
Presentation matters. Especially when you’re in marketing.

Glenn
February 28, 2022 at 12:38pm

I think Laura comes from the school of PuraShita…..what a sad soul. She is an example of one of those who we are grateful that we are not! Pura Vida, Laura!

Glenn
February 28, 2022 at 12:38pm

I think Laura comes from the school of PuraShita…..what a sad soul. She is an example of one of those who we are grateful that we are not! Pura Vida, Laura!

Glenn
February 28, 2022 at 12:38pm

I think Laura comes from the school of PuraShita…..what a sad soul. She is an example of one of those who we are grateful that we are not! Pura Vida, Laura!

Glenn
February 28, 2022 at 12:38pm

I think Laura comes from the school of PuraShita…..what a sad soul. She is an example of one of those who we are grateful that we are not! Pura Vida, Laura!

Glenn
February 28, 2022 at 12:38pm

I think Laura comes from the school of PuraShita…..what a sad soul. She is an example of one of those who we are grateful that we are not! Pura Vida, Laura!

Glenn
February 28, 2022 at 12:38pm

I think Laura comes from the school of PuraShita…..what a sad soul. She is an example of one of those who we are grateful that we are not! Pura Vida, Laura!

Glenn
February 28, 2022 at 12:38pm

I think Laura comes from the school of PuraShita…..what a sad soul. She is an example of one of those who we are grateful that we are not! Pura Vida, Laura!

Red Thomas
September 14, 2021 at 2:55pm

Came here to learn the meaning of the phrase writen on the souvenir my family brought back for me after their trip. The article was great and it’s good to know about the positive message, but the comments are an unamusing mix of people trying to force their religious views, xenophobic americans, and grammar arguments. At least we can all agree on one thing: Laura needs to cool it lol

kaye
September 4, 2021 at 8:14am

This seemed all about Laura and not pura vida. Something happened. I was hoping it was a pledge for teens to live pure and stop teen sex and out of wedlock babies. Babies that a single teen can’t support. Instead of meaning just a laid back life (which is a choice) wouldn’t it be nice to turn that into a self pledge…..to remain pure and save yourself for marriage. One illegitimate baby can change your life and your goals and even your dreams of what you want for your child. Being pure and having a pure life is honorable.

Stephany
July 29, 2021 at 8:22am

Costa Rica definitely changed my life with its beaches and people. Did not realize it was one of the happiest countries. Now it all makes sense. As a place that fulfilled my life in just a few days, I thank it. Amazing message and way to honor it.

Pura Vida!

Christopher Quintela
July 26, 2021 at 11:11am

I love the post! Thank you for sharing the pura vida message! Costa Rica was beautiful and I highly recommend people visit.

Titus Corleone
July 23, 2021 at 12:39pm

Gauging from the snobby responses to someone who loves literacy, I’d say "puravidas’ are the true snobs, and therefore, Costa Rica must be a nation filled with illiterate jackasses. I’ve been there once and fail to understand the big whoop. Sweaty, steamy jungle, no air conditioning, lot of drug traffickers, and a bunch of jackasses who think they’re better than us. America is the greatest nation on earth, not some yellow fever back water. I’ll stick with AC, paved freeways, and my beautiful house. All we need then is to get the puravida socialists out of our capital, and we’re in our “Americana Paradise!”
Got a store front…. LEARN TO SPELL MORONS!!!

Kay
July 9, 2021 at 2:45pm

Geez Laura. Who put a stick up your behind? Calm down, this isn’t a big deal. It was a mistype. If you live your life following the rules of grammar, I’m afraid you will only succeed on being the world biggest loser. You don’t have to be so harsh. Did you not understand the text because of a mistype? If so, you might have bigger problems than that. Embrace what Pura Vida means rather than consuming your self with hate. Hasta la vista y pura vida.

Tina
June 25, 2021 at 3:25pm

Wow Laura, if you have nothing nice to say about their story besides correcting their grammar and spelling. You have way to much time on your hands. You did understand what was and is being said, correct? You need to try “Pura Vida” out and start living “Pura Vida”
I don’t care if you wanna comment on my spelling and grammar & punctuation feel free to do so. I don’t care.
Pura Vida to you

Cheryl
June 11, 2021 at 12:39pm

@Laura….since you want to split hairs, you need to fix your comment. “Actually. The same mistake is made toward the at top of 3nd paragraph.” It should read, “ Actually, the same mistake is made toward the top of the 3rd paragraph.” (Scrolling on by would have been a much nicer and pura vida thing to do…)

Deja Bush
April 14, 2021 at 8:00am

Laura,
Your comment is a great example of why you should embrace the phrase “pura vida”. Loosen up a bit. People make mistakes!

Pura Vida!!

Ed
February 6, 2021 at 7:34am

DeEr LOra,
You should defFinitely make an eFort to visit Costa Rica. ThAn and only thAn you will learn that you are probably the tightest asC on this planet.
Ps. I suggest you invest in some yAUga lessons. They’ll do you good.
Peace!

Pablo
January 27, 2021 at 2:51am

Wow, Laura, you should definitely visit Costa Rica! Chill out girl!

Matt Gillespie
January 25, 2021 at 8:08am

Wow Laura, tranquila mai. It’s just grammar! Pura vida!

Laura
January 4, 2021 at 1:42pm

Please proof read.

1st paragraph. “it’s more important thAn” not thEn, as you have entered.
Actually. The same mistake is made toward the at top of 3nd paragraph. (Just below beach photo.)

If you don’t know the difference, please learn.

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