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Our Impact

At Pura Vida, giving back has always been at the core of what we do. Every purchase you make helps us to provide sustainable employment to artisan communities, give back to charities, and help protect our planet. Here’s a quick look at what we’ve accomplished together so far.

Photo of Kristy Ryan with a dog from the Barking Lot
Several hands wearing pura vida bracelets

“Pura Vida isn't just a bracelet company, it's a community filled with encouragement, equality and creative minds. It's SO refreshing to work for a company that wants to do nothing but create good vibes while making the world a better place.” - Lindsay Seargeant Community Specialist

“Pura Vida isn't just a bracelet company, it's a community filled with encouragement, equality and creative minds. It's SO refreshing to work for a company that wants to do nothing but create good vibes while making the world a better place.” - Lindsay Seargeant Community Specialist

The pura vida team photo

Across the Globe

From San Diego to Central America and beyond, we are committed to creating a global community of employees, artisans, and customers that are dedicated to spreading the “pura vida” lifestyle to create positive change for our people and our planet.

San Salvador
El Salvador
Employees: 650+
Years working with PV: 7 years
What's made here:
Most of our string styles, like our best selling Friendship Pack, our For The Troops Braided bracelet, and all of our custom bracelets!
Map of El Salvador
Dongguan
China
Employees: 70+
Years working with PV: 3 years
What's made here:
All of our jewelry club styles, and some of your favorite jewelry items including the Sea Turtle Ring and The Luma Set by Aspyn Ovard!
Map of Dongguan, India
New Delhi
India
Employees: 100+
Years working with PV: 4 years
What's made here:
All of our sterling silver jewelry items, including our new Falling Stars Earring Set, and our classic Wave Ring!
Map of New Delhi, India
Gurugram
India
Employees: 50+
Years working with PV: 2 years
What's made here:
Many of your favorite new styles, including the Sunflower Seed Bead bracelet and Daisy Seed Bead Anklet!
Map of Gurugram, India

USA

Charity Partners
Pura Vida Headquarters
Drawn map of the United States

Our Fam

Photo of Griffin Thall
Griffin Thall
CEO/Co-founder
"We are always striving to create amazing products for our customers while helping out our bracelet artisans and charities at the same time."
Photo of Paul Goodman
Paul Goodman
CFO/Co-founder
"I love the fact that we are able to create awareness for different causes, donate money to charities, as well as provide jobs to artisans through the sale of our products. It makes running the business more enjoyable to know that your daily actions are having a positive impact on so many different people."
Photo of John Gothard
John Gothard
VP of Sales
"We are opening accounts who are enthusiastic and making a conscious effort about spreading the mission and awareness of Pura Vida."
Photo of Eriko Bailey
Eriko Bailey
VP of Supply Chain
"My approach for the brand is a holistic experience — how we source the sustainable materials we use, the production and how we work with the artisans or socially conscious/fair trade factories, and how we execute the final product delivery experience to the client are elements of impact made."
Photo of Cece Fernandez
Cece Fernandez
Creative Director
"My team and I are focused on #greengoals trying to make sure Pura Vida's fun, visual designs are represented on sustainable/recyclable materials to reduce our carbon footprint. We're excited to create a positive brand experience for customers from start to finish, while ensuring we're doing good with the earth's resources as well!"
Photo of Kristy Ryan
Kristy Ryan
Cause Marketing & Community Impact Specialist
"Giving back is at the core of what we do, and we're always looking for new causes to support. I'm so grateful to work with so many amazing nonprofits that are dedicated to making a positive impact on our planet and global community!"
Photo of Sujay Shah
Sujay Shah
Director of Finance
"We believe in respecting human rights and providing fair wages in all the countries we have a presence. This not only creates jobs globally, but gives a boost to local communities all over the world."

Charity Recap

people graphic 800+ artisans employed worldwide
hands and heart graphic 200+ charities supported
money graphic $3.5m+ in lifetime donations
hands holding a plant graphic 7,600+ trees planted through charity partnerships
heart and globe graphic 1000+ tons of carbon emissions offset
medicine graphic $335k+ donated to disaster relief in 2020

The Products

We hold ourselves to the highest standards when it comes to the craftsmanship of our products. That’s why we partner with carefully selected and highly skilled artisans to create the handcrafted products you love while providing sustainable and fair employment.

Artisan with bracelet string
hands melting the bracelet wax with a candle

“Developing our new apparel collection with a Fair Trade supplier not only makes sense for the Pura Vida brand, but I love that I get to be a part of something that contributes to the impact our generation leaves for future generations.” - Gretchen McManus Director of Merchandising & Development

“Developing our new apparel collection with a Fair Trade supplier not only makes sense for the Pura Vida brand, but I love that I get to be a part of something that contributes to the impact our generation leaves for future generations.” - Gretchen McManus Director of Merchandising & Development

pura vida P-charms

Our Green Goals

We’ve always partnered with and supported great organizations like Surfrider Foundation, 1% for the Planet, One Tree Planted, and more to help protect and conserve our planet. In 2019, we also started offsetting our carbon emissions from shipping, and switched to 100% biodegradable polybags for our packaging. That’s a great start, but we’ve got even bigger plans. In 2021, we’ll be focusing on:

CO2 graphic Offsetting 100% of our carbon emissions from shipping by 2025
leaf graphic Implementing better recycling and waste reduction programs at our HQ
shipping box graphic Offering a Plastic Free Shipping option at checkout
hand wearing pura vida braclets

Help Give Back

Shop Charity

Let's make a difference together

We’re always taking note of the causes that YOU want to support, and great new charities to work with. If you work for a nonprofit that you think would be a great fit for our charity program, you can submit a partnership request below! Don’t work for a nonprofit, but still have a great idea? We’d love to hear it on our “What Should We Make Next?” page!

Request a Partnership