Fresh Originals

Fresh Originals

Shop the bracelet that started it all. Snag our best-selling waterproof string bracelet!

Harry Potter Restock ⚡

Snag these spellbinding styles before they sell out (again)!

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$25 Bracelet Packs

Stock up on all your PV faves at budget-friendly prices!

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BEST SELLERS

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Charity Styles

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The Perfect Gift

Pura Vida Bracelet Club

Choose between two exclusively designed bracelet packs every month or leave it a surprise and we’ll deliver your fave right to your doorstep!

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Pura Vida Jewelry Club

With the Pura Vida Jewelry Club you’ll receive an exclusive 2 piece jewelry set that no one else can get their hands on!

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Custom Bracelets

Choose from hundreds of combinations to create the perfect party favors, fundraising styles and more. Starting at just $4 a bracelet!

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How We Give Back

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SUPPORT ARTISANS WORLDWIDE

We work with artisans to create handcrafted products while providing sustainable and fair employment.

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ECO-FRIENDLY PACKAGING

We ship all of our products in eco-friendly recyclable packaging and offer the option for plastic free shipping.

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$4+ million donated to charity

We've partnered with 300+ charities across the globe and have helped support great causes along the way.

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