The Pura Vida Story | Pura Vida Bracelets

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It All Started

In the summer of 2010

when two Southern California friends—Griffin Thall and Paul Goodman—took a college graduation trip down to Costa Rica. Between the stunning sunsets, killer surfing, cool beach towns and awesome people, it didn’t take long for Griffin and Paul to fall in love with the laid-back lifestyle.

Pura Vida Story Pattern Pura Vida Founders in Costa Rica

One Day

After catching some waves...

they came across two artisans named Jorge and Joaquin, whose colorful string bracelets captured the simple beauty of Costa Rica. Sadly, Jorge and Joaquin were struggling to survive on their artisan wages, living with their family in a single room with three beds. Desperate to find some way to help, Griffin and Paul asked the artisans to make 400 bracelets to take home with them. And that’s when the fun really began...

Pura Vida Story Photo

BACK IN SAN DIEGO,

Griffin and Paul

put the bracelets on display in a local boutique, selling out completely within just a few days. And it hit them: These pieces were more than just simple friendship bracelets. They were a movement that celebrated the simple things in life—or “Pura Vida,” as Costa Ricans would call it. Translating to “pure life” in Spanish, “pura vida” is more than just a saying. It’s a lifestyle of sorts. One that’s all about enjoying life’s little pleasures, slowing things down and living life to the fullest.

Pura Vida Story Pattern Pura Vida Story Photo

To Spread the

"Pura Vida" Spirit

around the world, Griffin and Paul teamed up with Jorge, Joaquin and other Costa Rican artisans to create handcrafted bracelets in endless color combinations—each one as unique as the person wearing it. What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year.

Pura Vida Story Photo

Pura Vida

Was given a chance

to expand its artisan community to include a family of more than 650 artisans in Costa Rica, El Salvador, India and more, who can count on a steady income and positive work environment thanks to the incredible support of Pura Vida fans.

Pura Vida Story Pattern Pura Vida Costa Rica Team

At Pura Vida...

giving back has always been at the core of what we do, which is why we also created the Charity Collection. Over the last few years, we’ve partnered with more than 175 charities around the world to donate nearly $1.7 million to causes you care about. We’re always striving to do more and are constantly on the lookout for more charities that can benefit from Pura Vida Bracelets.

Start Your Journey


Valid May 24 through May 27 at 11:59PM PST. Not valid on previous purchases. Excludes Pura Vida Monthly Club, Pura Vida Jewelry Club, Customize Your Bracelet, Baby Loss Awareness Charity Bracelet, Mystery Ring and Mystery Bracelet products. Discount codes not valid during promotional period. All items bought on sale are final.