It’s officially August, which means sorority recruitment and the long-awaited return of #RushTok are top of mind for potential new members, active sisters, and even alumni, alike. Trust, we know how pivotal this moment can be: finding a home away from home as a new member or inviting new members into your community as an active marks the start of a new, exciting chapter. It can feel like a lot of pressure, though, so we’re here to make sure you feel (and look) your best for every round, from work week to bid day. 🎀
With hundreds of artisan-crafted options to choose from, it can be overwhelming decoding which Pura Vida pieces will perfectly complete your #OOTD vision for each day. That’s why we’ve created a quick guide helping you find the perfect pieces for each scenario that elevate your confidence, compliment your style, and let your personality shine.
Sisterhood: Engravables and OG String Bracelets
As a PNM, the earlier rounds are paramount in making a strong first impression. As you learn about the unique tenets of each chapter and the culture they live by, you have the opportunity to tell a story of your own through personalized, thoughtful jewelry pieces. This can be as simple as your astrological sign on a bracelet or something deep like the initials of someone who has made an impact on your life engraved on a necklace. Whichever direction you choose, a customized PV piece is a surefire conversation starter.
Of course, engravables are great for active sisters, too! You can wear custom pieces that tie back to your personal life or elevate the way you rep your letters and chapter mantras. Or, you can keep it simple and classic with our iconic OG String Bracelet in your chapters colors (you can customize those, too!)
Philanthropy: Charity Collections
Charity and cause are so important to us at Pura Vida, and we know how important it is to Greek Life communities, as well. We offer endless collaborative collections that directly benefit charitable organizations we love and causes that are important to us.
Wearing a piece dedicated to either your chapter’s philanthropy or a mission you care about individually is the perfect way to express your commitment to community. Philanthropy round outfit inspo: chapters can build their own bracelets that match your philanthropy colors to wear during philanthropy round, or even sell them at events throughout the year for fundraising.
Pref: NEW Summer Demi-Fine Capsule
Pref round, best round! Pref day is (by far) the most formal round of recruitment with carefully defined dress codes for sisters and PNMs dressing to impress. Enter: Pura Vida’s newest collection, the Demi-Fine Summer Capsule! ☀️ This collection is all about elevated staples and taking your everyday jewels to the next level. Most pieces are available in silver and gold, seamlessly matching your chapter’s dress guidelines as needed.
Hand-crafted by artisans, each piece is made with .925 hypoallergenic sterling silver, with gold colorways plated with 18k gold over sterling silver. Each piece feels effortlessly elegant and beautifully walks the line between timeless and uncommon, helping you match the formal vibe while still making a unique statement in your favorite houses.
Bid Day: Harper Charm Bar
All of the hard prep work and long rounds FINALLY pay off once bid day comes along. 🎉 This outfit is all about repping your letters (new and old) with details worthy of a celebration. The Harper Charm Bar from Pura Vida is built for moments like these: beautiful bases combined with mix and match-able charms that let you tell all the special stories of your sisterhood You can spell out your house, spell out ‘big’ and ‘little’ for reveal down the road, or spell out chapter-specific acronyms and sayings.
We can’t wait to keep up with alllllllll of the rush looks this year and we’re wishing you all the best of luck on this journey! Don’t forget to tag @puravida in your posts to share how we’re showing up in your OOTDs.