Fashion,Giving Back,Inspo,Lifestyle,Travel

Pura Vida Wrapped: 2023 Fan Favorites

Can you believe we’re just 11 days out from New Year’s Day? 🎊 Before we close out the year and look ahead to all of the amazing things that await in 2024, we have *so* much to celebrate and reflect on in 2023.

From adventuring from coast to coast on the Live Free Tour, to countless collabs and charity launches, to stacking our way through each and every era… ‘23 was truly one for the books! In honor of such an incredible year, we’ve compiled a comprehensive list of all of our top launches this year and the pieces you’ve loved most from each:

January: Valentine’s Day

It’s never too early to start embracing the loveliest day of the year. 🥰 Your favorite pieces from this launch were the charitable Red Cross design, the Love Hearts Band Ring, and the Open Heart Paperclip Chain Bracelet

February: Gold Coast

Our vintage-surf inspired spring collection was beyond our wildest coastal dreams. Your favorite pieces from this drop were the Checkerboard Ring, the Sealife Stretch Bracelet (this one's sold out, but you can get the matching necklace on sale!), and the Gold Coast Bracelet. 🌊

March: International Women’s Day 

This one’s for the girls. 💗 We celebrated all of the amazing things we love about womanhood with our IWD Bracelet

April: The Harper Charm Bar

Spring brought about our BIGGEST. LAUNCH. YET… and we’ve been charming the world in our Harper pieces ever since. 😌 The alphabet, heart, and wave charms were the biggest hits from this historic drop. 

May: Mental Health Awareness Month

In May, we partnered with Mental Health America to have important conversations and fundraise for mental wellness initiatives. The restock of the fan-fave Fidget Ring was most popular in May and continues to be one of our all-time best sellers. 


We found love in community in the month of June with our charitable PRIDE styles benefitting the Trevor Project. The most-loved styles this month were the Rainbow Heart Band Ring and the Progress Pride Bracelet

July: Shark Week

This summer, we dove head-first into the latest drop of our fan-fave Shark Week Collection created in collaboration with Discovery. The Shark Week Bracelet and the Shark Week Fidget Ring (also sold out 😔) were some of the best-selling, jaw-dropping designs. 

August: The Wizarding World of Harry Potter

We made magic by returning to Hogwarts for another year! The top spell-binding designs were the Fidget Ring, the Hogwarts Letter Style Pack, and Earring Pack

September: Suicide Awareness Month

We continued our work in the mental health space by commemorating Suicide Awareness Month with SAVE, an organization dedicated to preventing suicide through public awareness and education. Together, we created the Style Pack which directly benefited SAVE’s efforts with each sale. 💜

October: Breast Cancer Awareness & Halloween

October was a busy month with the launch of our partner collection with B4BC, a non-profit foundation that advocates for early detection and prevention, and our first-ever Halloween Collection! 💕 Some favorites from this month include the Boarding for Breast Cancer Ring Stack, the Tile Bead Stretch Bracelet, Trick or Treat Bracelet, and the Glow in the Dark Ghost Emoji Ring.

November: Ringing in the Holidays

Some of the best-selling picks in November included PV Ornaments, Advent Calendars, and the Vacation Vibes Deck the Halls Stretch Bracelet to help us kick off the holiday season on a joyous (and stylish) note. 🎄

December: Crumbl Collab 🍪

Aaaand here we are! The highlight of our December was the second drop of our collaboration with America’s favorite cookie, a true batch made in heaven. 💭 The Crumbl x Pura Vida Bracelet helped us end the year on the sweetest note – we can’t wait to see you in 2024!

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