PV Interview with U.S. Chamber of Commerce

Have you ever wondered how Pura Vida went from a small bracelet startup to one of the fastest growing companies in the U.S.? Well, wonder no more. Our co-founder Griffin Thall sat down with Barbara Thau at CO- by U.S. Chamber of Commerce and shared how Pura Vida “cracked the code” to scaling the business. Hint, hint: it involves rich visual content and loyal, engaged brand ambassadors.  

For the full insider scoop, watch this 20-minute video interview or click here to view the entire article. We’re excited for you to check it out - Pura Vida! 

How Pura Vida doubled sales every year since its 2010 launch:

  • La Jolla, California-based college friends Griffin Thall and Paul Goodman bought 400 colorful bracelets from local artisans they met on a beach in Costa Rica. They sold out immediately in the states, giving birth to Pura Vida.

  • The startup tapped thousands of micro-influencers to promote its bracelets made by global artisans employed by the brand on social media, building a devoted following among millennials and Gen Z, which helped scale the business and double sales every year.

  • Pura Vida, which started out selling mostly online, now retails in 5,000 stores including Nordstrom and its first freestanding location. The startup is now part of Vera Bradley, which purchased 75% of the brand in 2019.


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