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A five week college graduation trip to Costa Rica turned into a business venture for two Southern California friends Griffin Thall and Paul Goodman. Between the beautiful sunsets and the rolling breakers, it wasn't long before these two friends began to deeply appreciate the simple Pura Vida lifestyle and the culture of the people they encountered. This is how it all began...

During a visit to a small community in Costa Rica, they crossed paths with two men named Jorge and Joaquin who were peddling bracelets on the street. The colorful bracelets were handmade in a simple way that seemed to capture the essence of their journey. When they first met Jorge and Joaquin, they were living in a single room with three beds shared by several other members of their family. Seeing this, Paul and Griffin asked them if they would be willing to make 400 bracelets to take back to the United States with them. Jorge was delighted to make such a sell, and the guys were thrilled to help them out, but to everyones good fortune, soon after returning to the states their friendship blossomed into a full-fledged business relationship.

Upon returning to California, Paul and Griffin decided to put the bracelets into a bowl at a local boutique shop close to home. It didn't take long until they all sold out and people were asking for more. They realized these simple string bracelets were more than just your everyday friendship bracelet, they were a movement. Pura Vida is more than just a saying, it's a lifestyle representing the simple things in life.

The phrase “Pura Vida” (pu·ra vi·da) means "pure life" in Spanish. The pura vida lifestyle is embodied by the enjoyment of a life lived slowly, the celebration of good fortune, and the refusal to take anything for granted. It's about being free and living life to the fullest; it's an attitude.

Each bracelet has a unique and different color combination so coming across someone with your exact bracelet will be a tough find. The hard work that goes into making each bracelet represents the dedication and respect for the beautiful land that we all live in. Selecting your “Pura Vida” bracelet isn’t always a quick task. Local jewelers spend days, even weeks, creating specific bracelets to express their lifestyle. From vibrant colors to earth tones, Pura Vida Bracelets has any combination for you.

Now, they are able to give Jorge and Joaquin enough business to live comfortably in a house of their own and have 85 of their amigos work with them. Jorge and Joaquin went from selling a few bracelets a week to now over 25,000 a week. Their bracelets are now being sold in 3,500+ surf shops, boutiques, college book stores, and large chain stores around the world.


Here at Pura Vida Bracelets we aim to do more than just provide jobs for artisans in Costa Rica. That is how the Charity Collection was born. The Charity Collection was created to give back to charities all over the world through the sale of individual charity bracelets. In 2013 we were able to donate over $140,000 to 190+ charity organizations and we’ve only grown since then. On top of that, we’re a 1% for the Planet Member donating back to over forty 1% for the Planet non-profit partners through our Enviro-Causes Charity Collection. From the protection of our ocean habitats to cancer research, we try to support as many causes and organizations as possible.