Pura Vida Store Tour

The moment you've all been waiting for... The first *ever* Pura Vida retail store! 😱🥳 If you're in the Southern California, stopping by is a total must! But for all our fans out there that live thousands of miles away, we're giving you a sweet taste of what the store is like IRL! 🛍



We're located in the heart of the Westfield UTC mall in La Jolla, California, so you can't miss us! Of course we have our OG Pura Vida babes - Hailey Miller, Courtney Steeves, Stacie Elmer and Chelsey Bishoff - showing their gorg faces on a photo mural just above the store doors! 📸



Pinch us, we're dreaming! 😍💭 Our massive bracelet wall does *not* disappoint! Filled with Charity Bracelets, Charms, Style Packs and an oh-so colorful array of Originals and Braideds, you can find aaaalll your faves! Plus we sprinkled in some rings and toe rings that we all love! ☀️



Our new and exciting lines are on a big, pretty display for all the world to see! 😱 Shop bucket hats, baseball caps, crop tees, classic tees, hoodies, backpacks, laptop cases, jewelry cases - the options are endless! 



What would a Pura Vida store be without a major photo opp? 📸 We had an epic moss installation put up smack dab in the middle of the store that we're totally obsessed with! 🤩 You can actually find a couple moss walls in our La Jolla HQ too because they're such a vibe! 



Next to the epic store mural is our jewelry section looking all cute and sparkley!✨  You can shop our necklaces, anklets and earrings all in silver and rose gold finishes plus some of our super beachy string anklets because they're a must when you're in Cali! 🏖



Once customers have a tote full of their new fave styles, they'll make their way to the back of the store wear they can check out! Behind our cash wrap is a photo wall of some iconic beach shots to get you in the Pura Vida state of mind. 🌊



Marina is our fabulous new Store Manager! She was born and raised in Tijuana, Mexico and came over to the states just before high school where she went on to be in retail for 20 years! It's safe to say she knows the ins and outs of running the store! Apart from the management world, she danced her whole life and *loves* pilates, camping and listening to podcasts! (Her fave is "Coaching for Leaders" with Dave Stachowiak that she 10/10 recommends!) Marina loves that Pura Vida is true to its company values. She loves the positive good vibes among the whole team!

"Since day one, everyone has been so welcoming, kind, supportive, and that positive energy has just passed so organically. I have always wanted to work for a company who truly cares for our community, and a company that has the passion to help others.  I am proud to be part of the Pura Vida Fam."
- Marina Ortiz, Pura Vida Store Manager

Be sure to stop by the store and say hi to our store team the next time you're in San Diego!🤗

Comment below with "🙋‍♀️🙋‍♀️🙋‍♀️" if you can't wait to check out the store! ✨

Photos: Rancho Photos

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