February marks Black History Month, but the team at Pura Vida recognizes that the Black community deserves to be honored and celebrated every single day! This month is a great reminder to continue to educate ourselves and find actionable ways to support the BIPOC community. If you’re looking for a place to start, we've put together a list of some of our fav eco-friendly and clean black-owned businesses you *need* to support!
Love them all?! Us too - so we purchased some of our favorite beauty products from a couple amazing brands listed below to include in a Pura Vida x Beauty Box Giveaway, which will include our Racial Justice Awareness Bracelets and Sticker, plus $100 worth of PV goodies! *Learn how to enter at the bottom of this post!*
Rooted Woman is all about changing the narrative of self-care for all women! They create non-toxic, ethical nail polish and treatments while reminding women that self-care isn't being selfish - it's *necessary*! They are gluten free, vegan friendly and 10-Free! If you're looking for a non-toxic home spa day, you'll def want to snag from Rooted Woman polish!
BLK + GRN is an all-natural marketplace amplifying all Black artisans. With seeing firsthand the damaging effects of harmful ingredients and practices on the community, they work to connect people to toxic-free, high-quality, brands that share in their mission of health, wellness and community cultivation.
Black Girl Sunscreen
Black Girl Sunscreen saw a need in the Black community and they delivered! It’s their goal to "educate and protect melanin beauties worldwide", and we are here for it! They've created a sunscreen that is filled with natural ingredients and will protect *and* moisturize your skin without any white residue!
Partake offers a selection of delicious, allergy-friendly products including a 5-in-1 Baking mix and clean yet super yummy cookie flavors! All products are certified Glyphosate Residue-Free and are free of the top 8 allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, and shellfish) and gluten. The products are full of love, healthy ingredients, and flavor that everyone will enjoy, not just those with dietary restrictions!
TLB is a beauty brand whose number one mission is to change the way you think about your own beauty! Their mantra? "You Are Enough!" By fusing vegan and cruelty free make up products with diversity and inclusion as their motivator, The Lip Bar is paving the way for a more inclusive, healthy beauty industry!
Golde is a force in the wellness industry! Offering 100% natural and vegan superfoods to help you feel your best self, this Black-owned business wants self-care to be available to all! They offer everything you need for your self-care routine including superfood smoothie boosters and face masks.
Thrilling is an online store selling only vintage and secondhand items from stores that are mainly women and/or POC owned! They have stood by their values of protecting the environment, supporting small businesses and celebrating diversity by finding and reselling super unique and fun pieces to add to your wardrobe!
Briogeo is a cruelty free, clean and natural hair care brand that values transparency, naturally derived ingredients, and diversity! They create products that leave you with healthy, beautiful hair no matter what hair type, hair texture, ethnicity and background you have! If you're looking for haircare products that actually *work*, Briogeo needs to be a part of your hair care routine!
There are endless opportunities to uplift the Black community, and it takes intentional work and support from all of us to see change and healing. The Pura Vida team is committed to continuing to educate ourselves, provide financial support, and partner with amazing Black creators while using our platform to create and inspire change. Here's a few resources that our team has found to be super eye opening!
Stamped From the Beginning by Ibram X Kendi
So You Want to Talk About Race by Ijeoma Oluo
To enter the Pura Vida x Beauty Box Giveaway:
1. Follow @puravidabracelets on Instagram 📲
2. Leave a comment below with one of your favorite Black-owned businesses and your Instagram handle! Every comment is an extra entry! ✨
Must submit a valid email address to contact.
The Pura Vida x Beauty Box Giveaway prize includes:
A non-toxic nail polish from Rooted Woman, all natural Black Girl Sunscreen SPF 30, vegan lip gloss from TLB, a Papaya Bright Face Mask from Golde, and Strengthening Treatment Oil and the Rosarco Milk Leave-in Conditioning Spray from Briogeo! PLUS $100 worth of PV goodies and our *brand new* Racial Justice Awareness Braided and Original Bracelets and sticker!
The winner of the giveaway is..
Andrea Olmos! 🎉
Thanks so much to all who entered and gave a shout out to your favorite black-owned business!