The Cause Behind Our Story... | Pura Vida Bracelets

The Cause Behind Our Story...

Pura Vida Bracelets strongly believes in giving back. After traveling around the world and seeing beaches filled with trash and debris, we wanted to make it not only a point to help, but a mission. There is no reason why our beautiful beaches and oceans should be left destroyed.

Therefore, with every Pura Vida Bracelet sold, we donate 1% back to The Surfrider Foundation through 1% for the Planet. The Surfrider Foundation is dedicated to protecting as well as preserving beaches and oceans worldwide. They have over 50,000 members and completed over 140,000 hours of volunteer work. We are seeking to improve those numbers and truly change how people treat the oceans and beaches that surround us.

In addition to cleaning up beaches around the world, we aim to provide more and more full time jobs to the amazingly talented artisans of Costa Rica. After our time spent traveling all over Costa Rica, and building our close relationship with Jorge and Joaquin, we came to realize that with very little tourism and the low paying jobs, local jewelers have a difficult time making ends meet. From the exponential growth of Pura Vida Bracelets throughout the United States and around the world, we are now able to fully support full-time work for 30 talented artisans. Our goal is to see that number grow and be able to provide as many jobs possible and get their beautifully hand-crafted jewelry on the wrists of everyone in the world. From Costa Rica to around the world, Pura Vida for life! :)


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