Pura Vida Bracelets®: Founded in Costa Rica

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Charms

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Waterproof Jewelry

Our first-ever 100% waterproof collection has officially arrived—say bonjour to Le Soleil. Inspired by retro European getaways and sun-soaked memories, these pieces are made to shine from pool dips in Capri to everyday adventures. Think vintage charms, playful beads, and vibrant hues that feel like a forever vacation.

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Shop the Look

These breezy styles are straight out of an Italian daydream—playful, laid-back, and made for golden hour strolls and gelato runs. Shop the look and bring a little Ischia magic to your everyday.

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Fidget rings

Perfect for staying chill, keeping busy, or just adding a little extra fun to your fingers.

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OG String Styles

The OG for a reason—wax-coated, 100% waterproof, and made to fit just right.

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Stretch Styles

Stretchy, stackable, and made to move, these styles slip on easy and add the perfect pop of color.

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Handpicked for you

A series of images showcasing different Custom Bracelet color choices

Bulk Bracelets

Choose from hundreds of combinations to create the perfect party favors, fundraising styles and more. Starting at just $4 a bracelet.

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538,000+ Five Star Reviews

I'm literally IN LOVE with the bracelet! Such a beautiful organization! So proud to be a part of the Pura Vida family (:

Allison S.

I couldn't be happier with both customer service and the bracelets! I thought I'd order a couple to wear all the time and now I'm up to owning 20 bracelets!

Katie B.

I like these bracelets. They look super cool, so easy to wear and can be worn all day everyday even in the shower! Very easy to put on!

Sonia D.

I love all my Pura Vida bracelets. I like that they support a cause and aim to help people. I wear mine proudly.

Mariel M.

I absolutely love my bracelets I purchased from Pura Vida! I wear them all day everyday!!

Brooke Y.

My friend was feeling a little down, so I decided to send her a Pura Vida gift card. She was so happy and excited she immediately ordered herself a ring. I was super happy to be able to make her smile. Thank you Pura Vida!!

Kristi T.

Absolutely love my bracelets. I got one for me and my boyfriend! Love Pura Vida!

Amanda H.

This is my second Pura Vida ring. They are such good quality and beautiful, and the size is perfect. This wave ring is one of my favorite every day go to pieces of jewelry!

Amy H.

I love my Pura Vida rings, they are always super cute and make me feel special and dressed up no matter what im doing. I have even gotten into the habit of stacking them because i cant have enough of them!

Rhiannon J.