$15 Bracelet Packs

Don't miss your chance to snatch these $15 Bracelet packs before they're gone forever! These packs are 67% off!

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Shop the bracelet that started it all. Snag our best selling original string bracelet!

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Customize your necklace, ring, bracelet and more for a one-of-a-kind style that’s super chic and special.

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Gift Guide

Our best-selling gifts are back!

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Pura Vida Bracelet Club

Choose between two exclusively designed bracelet packs every month or leave it a surprise and we’ll deliver your fave right to your doorstep!

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Pura Vida Jewelry Club

With the Pura Vida Jewelry Club you’ll receive an exclusive 2 piece jewelry set that no one else can get their hands on!

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Custom Bracelets

Choose from hundreds of combinations to create the perfect party favors, fundraising styles and more.

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Pura Vida
Time to Explore

Pura Vida's Live Free Tour

We’re hitting the road this summer, making stops all over the US for our very first Pura Vida tour! Follow along for the ultimate summer adventure as we cross off bucket-list items all around the country.

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How We Give Back

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We work with artisans to create handcrafted products while providing sustainable and fair employment.

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We ship all of our products in eco-friendly recyclable packaging and offer the option for plastic free shipping.

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$4+ million donated to charity

We've partnered with 200+ charities across the globe and have helped support great causes along the way.

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