Shop the bracelet that started it all. Snag our best selling waterproof original string bracelet!
Best Friends Animal Society
Support your furry friends with our new Pet Rescue collection, inspired by our friends at Best Friends Animal Society.
Shop our engravable styles! Whether you’re shopping for yourself or you want to treat that special someone, our engraved jewelry is a perfect choice.
$25 Bracelet Packs
We're feeling sweet, just like these $25 bracelet packs! Treat yourself or surprise your special someone with a touch of PV. Hurry, cupid's choice won't last!
Pura Vida Bracelet Club
Choose between two exclusively designed bracelet packs every month or leave it a surprise and we’ll deliver your fave right to your doorstep!
Pura Vida Jewelry Club
With the Pura Vida Jewelry Club you’ll receive an exclusive 2 piece jewelry set that no one else can get their hands on!
How We Give Back
SUPPORT ARTISANS WORLDWIDE
We work with artisans to create handcrafted products while providing sustainable and fair employment.
We ship all of our products in eco-friendly recyclable packaging and offer the option for plastic free shipping.
$4+ million donated to charity
We've partnered with 200+ charities across the globe and have helped support great causes along the way.